Welcome to

AI in Agencies

Helping Agencies Embed AI in a Way

That’s Practical, Profitable,

and People-First

Most agencies don’t need more AI tools — they need a system. AI in Agencies helps creative and marketing teams embed AI across their workflows using a clear operating system and role-based approach.

Why Most Agencies Struggle With AI

Agencies often test AI in isolation — a few tools, a handful of prompts, some early adopters experimenting on the side. But without structure, nothing sticks. Workflows stay the same, quality varies across the team, and the impact on delivery is minimal.

Common barriers include:

  • AI usage that depends on a few “enthusiasts”

  • No clear process for how or when to use AI

  • Manual work still dominating delivery

  • Inconsistent outputs between team members

  • Tool stacks that are underused or misconfigured

  • No measurement of whether AI is improving anything

We fix that.

What Agencies Need for AI to Actually Work

To transform AI from scattered experimentation into real operational advantage, agencies need structure. That means clear workflows that integrate AI at the right moments, documentation that standardises quality, and a team that actually understands how to use AI effectively. Most importantly, there must be an internal owner who drives adoption and ensures improvements continue over time.

This is what the AI OS provides.

Introducing the AI OS

The AI OS is a five-pillar operating system that embeds AI into the work your agency already does — from creative production and paid media to reporting, content, ideation and client delivery. It aligns capability, improves processes and gives you a measurable way to track efficiency and output gains.

Choose how you implement the AI OS:

The AI Sprint

For Micro Agencies <10 members

 

1 week

 

Self-paced training

 

Rapid implementation

 

1 month of support

 

-

 
£1,000

AI Integration Programme

For Larger Teams 10+

 

3 months

 

Self-paced + guided training

 

Deep implementation

 

Support on full programme

 

AI Champion

 
From £5,000

AI only creates impact when it becomes part of how work gets done — not something used inconsistently or on the side. With the right system, delivery becomes faster, margins improve and your team feels equipped to use AI confidently.